AI-POWERED MARKETING SOLUTIONS
Transform your marketing strategy with artificial intelligence that delivers real results.
Timestamp-level performance analysis across TV, radio, OTT/CTV, digital, search, social, and streaming. We measure real lift — so budget flows toward what's actually working.
delayed reports. fragmented metrics. incomplete attribution.
THE PROBLEM
Most advertisers operate on monthly summaries instead of spot-level performance. Reports arrive too late to act on. Channel data sits in silos. Winners and losers blur together — and budget keeps flowing toward placements that aren't actually working.
WHAT OUR AI DOES
After each airing, the system compares response patterns against historical and short-term baselines for that exact time, station, and audience. The math separates real lift from background noise — so credit goes to the right spot, even in crowded break windows.
Incremental lift measurement
Every spot is measured for incremental impact — not just total volume. We isolate what the ad actually caused versus what would have happened anyway.
De-overlapping heavy schedules
When multiple spots run in the same break window, the system separates their contributions instead of giving credit to whichever aired first.
Non-airing detection
When a scheduled spot shows no lift signature, we can flag it as a likely non-airing — giving you leverage to claim make-goods.
Delayed response modeling
TV drives action over minutes to hours, not seconds. The model tracks delayed response curves so lift gets assigned to the right airing.
Geofenced local measurement
Local campaigns get measured against the specific audience — DMA, state, or country — not blended into a national average.
No promo codes required
No vanity URLs, no 1-800 numbers, no separate landing pages. The system reads your existing analytics data and works from there.
CHANNELS WE MEASURE
across every channel in your mix.
Attribution doesn't end at TV. The same approach extends across every channel — so you see how the full mix works together, not as silos.
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Lift measurement across broadcast, cable, local, and connected TV campaigns.
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Streaming TV performance measured by audience, geography, and campaign activity.
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Broadcast and streaming audio response tracked across markets and dayparts.
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Digital analytics connected with broader media attribution and conversion behavior.
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How social and display contribute to awareness, engagement, and omnichannel performance.